info@gainey.capital

+1 602.451.7468

Gainey Capital - Gainey Capital
16377
home,wp-singular,page-template,page-template-full_width,page-template-full_width-php,page,page-id-16377,wp-custom-logo,wp-theme-bridge,bridge-core-3.0.1,tribe-no-js,qode-page-transition-enabled,ajax_fade,page_not_loaded,,qode-title-hidden,qode_grid_1200,hide_top_bar_on_mobile_header,qode-theme-ver-28.7,qode-theme-bridge,wpb-js-composer js-comp-ver-6.8.0,vc_responsive

  News

Gainey Capital can walk you through the entire process and help you understand what is important and why.

About Us

Gainey Capital is a marketing-driven management consulting firm focussed on Emerging Growth Companies.Gainey Capital provides management consulting services to emerging growth companies seeking to raise capital in both private and public markets. We specialize in guiding issuers through the capital formation process—particularly in light of the significant regulatory changes introduced by the JOBS Act of 2012. These changes were designed to ease restrictions on capital formation and streamline the fundraising process. Yet, uptake has been surprisingly slow.
Why? Because most executives don’t understand how capital formation actually works.That’s where Gainey Capital comes in. We help companies leverage these regulatory shifts to accelerate funding and growth. As the name suggests, The JOBS Act was created to drive job creation through capital access. More capital leads to more jobs. Here’s what makes this opportunity unique: the cost to enter this business is low, but the barriers to entry from knowledge and regulatory expertise—are high. That’s an unusual and powerful combination.Gainey Capital is currently raising a small amount of capital to support initial marketing efforts.If you’re interested in learning more about participating in our capital formation initiative, please visit investors.gainey.capital or contact our Investor Relations team. Registering to receive updates will ensure you stay close to our progress.

The JOBS Act of 2012

The JOBS Act of 2012 Directed Congress to Ease Restrictions on Capital Formation for Emerging Growth Companies. It took ten years after The JOBS Act for the lobby and legislative process to ultimately deliver the nuances that Congress needed to fulfill what was expected out of the Jobs Act. 

The JOBS Act of 2012 Directed Congress to Ease Restrictions on Capital Formation for Emerging Growth Companies. It took ten years after The JOBS Act for the lobby and legislative process to ultimately deliver the nuances that Congress needed to fulfill what was expected out of the Jobs Act. 

 There is a lot that is changing and more to come:
1.

Legislation passed eliminating the ban on general solicitation – a company can advertise that they are raising capital and how they are doing it.
2. Maximum raises per year for Reg CF moved up to $5M per year. Online portals act as closing venues.
3.

A new micro-offering exemption from Securities and Exchange Commission (SEC) registration requirements will be introduced, allowing companies to raise up to $500,000 in a 12-month period without requiring potentially extensive filings. 
4.

Reg D provides an exemption for accredited investors to raise unlimited amounts from unlimited numbers of investors. Companies can then move forward with a Reg A and uplisting to NASDAQ or NYSE. Or, HNW and Accredited Retail as core investors and as add-on investors respectively.
5.

Cottage industries have emerged to facilitate the new processes required to support these changes – there are companies now that verify accredited status for example.
6.

Firms and consultancies are ramping up to offer advice on how to market equity offerings such as Reg D.
7.

Capital formation is now becoming a must-have core function in a company not unlike operations or development functions and have seats at the daily management table to ensure all oars are rowing together.
8.

The bill proposes extending the definition of “emerging growth company” under the Jumpstart Our Business Startups Act to companies with annual gross revenues of $2 billion or less and lengthening the qualifying period from five to ten years.
9.

The bill also aims to increase qualified venture capital fund dollar and investor limits, revise thresholds for smaller reporting companies, and ease regulations for crowdfunding and venture capital funds.
10.

New legislation will create safe harbors for finders and private placement brokers from SEC and national securities associations broker-dealer registration requirements.

Capital News

Curated News Relating to Capital Formation Rules and Regulations, Processes, and Capital Sources.

The JOBS Act of 2012 is given credit for the changes in the market that have made raising equity capital more attractive all stakeholders. However, that is not quite true in that The JOBS Act only Directed Congress to Ease Restrictions on Capital Formation for Emerging Growth Companies. It took ten years after The JOBS Act for the lobby and legislative process to ultimately deliver the nuances that Congress needed to fulfill what was expected out of the jobs act. 

The bill also aims to increase qualified venture capital fund dollar and investor limits, revise thresholds for smaller reporting companies, and ease regulations for crowdfunding and venture capital funds

Digital Marketing is a critical success factor in capital formation. It enables targeting, search, acquisition, and management of investors that are best-fit for each stage of growth. Through workflow, we create unique client-investor experiences in scale to build and maintain close, “sticky” relationships with investors. 

The JOBS Act

The Jumpstart Our Business Startups (JOBS) Act of 2012 Directed Congress to Ease Restrictions on Capital Formation for Emerging Growth Companies while still offering the protections to investors commensurate with the amount and type of capital needed. 

Easing Restrictions

Congress Eases Restrictions on Capital Formation for Emerging Growth Companies while still offering the protections to investors commensurate with the amount and type of capital needed. 

Digital-Marketing-low.jpg

Digital Marketing

Digital Marketing plays a pivotal role in targeting, attracting, and closing investors with accuracy, reach, and speed. Identifying the right investor for each stage in a company’s growth is critical and requires the use of the new rules and regulations to accomplish that. 

Digital Marketing is a critical success factor in capital formation. It enables targeting, search, acquisition, and management of investors that are best-fit for each stage of growth. Through workflow, we create unique client-investor experiences in scale to build and maintain close, “sticky” relationships with investors. 

Marketing: 
Is Part of Every Business Function 
A Critical Success Factor in Capital Formation.

Everything we do is centered on Marketing. Our typical clients are experienced executives who are looking to grow equity value, have done it before, and want to do it faster and better. Searching, identifying, establishing, and building relationships with potential investors and then converting them into equity holders is a process best suited for interactive digital marketing.

The trend towards the digitization of processes is also a factor in the shift towards internalizing management of a company’s capital and equity. This also requires a company to have the internal skills and know-how required to do so. One of the most challenging areas is that of the search engagement with prospective investors.

Show There are a number of platforms that would work well for this process. Gainey.Capital has used HubSpot for many years due to its flexibility and ease of customization for continually changing workflow requirements. Ideally, an issuer

Can identify several sources and types of investors to tailor th investors base through out the growth process.

Issuers want an attractive mix now and to position the company for the future.

 attractive mix of shareholders and positions the company for follow-on milestone investments. A proper mix of investor types is critical to ensure a market for the equity – however that is defined – exists.  

Marketing Everything

AI and Digital Marketing plays a pivotal role in targeting, attracting, and closing investors with greater accuracy, reach, and speed.

Marketing Everywhere

Having spent decades raising capital in many forms, many sources, many geographies, publicly, privately, strategically, through funds, and using many firms to help with the process, our extensive experience gives us a flat-footed perspective on what works and what doesn't.

Marketing Leverage

Leveraging capital with digital marketing essentials creates a new source of capital tailored to business needs.

Marketing Integration

We integrate Digital Marketing and Capital Formation into every key function of a company. Each is supported by market data, business planning, supply chain input, and executive insight, up and down the value chain.

The JOBS Act of 2012 directed Congress to ease the rules and restrictions on capital formation for emerging growth companies. With a less complicated path to funding, early stage companies could secure the capital they need to grow. A significant portion of that capital is then used to hire people, thus creating jobs, and the name of the Bill.

Leveraging changes in the regulations governing capital formation with the speed, reach, and accuracy of Digital Marketing, a company can own and manage every aspect of its capital formation project and obtain the same type of results that typically are seen in a fully marketed registered offerings by a larger broker-dealer or investment bank. In one sense, a company’s finance and capital functions are essentially a business that its not unlike the marketing and sales side of the core part of the company. And they need to treat capital formation as a company would treat any other part of the core functions of a company. 

Whether you want to lead or only want to understand, you do want to make sure what is done today does not prejudice the future and that you attract the kind of investor that is best-fit for every stage of your company’s growth. Gainey Capital can guide or lead your Capital Formation project. We also market our own equity offerings as rules permit often participating in our client’s offering. 

The companies with the greatest success in capital formation are the ones that frame themselves as having strong skills in marketing. A company must be proficient in digital marketing and be able to target the type of investors it needs for every stage of growth, reach out, build relationships, and ultimately convert prospective investors to investors.

Post JOBS Act Capital Formation

Intelligent Capitalization

The right type of capital from the right type of investors.
Legislation Eased Restrictions On Capital Formation

Legislation Eased Restrictions On Capital Formation

The JOBS Act Directed Congress to Ease Restrictions in the Capital Formation Process for Emerging Growth Companies.

AI-Enabled Investor Marketing and Management

AI-Enabled Investor Marketing and Management

Digital Marketing plays a pivotal role in targeting, attracting, and closing investors with greater accuracy, reach, and speed.

Investors win too. Prior to these legislative changes, investors did not have the visibility into these deals and were not able invest on the same basis as VC’s, Private Equity, HNW, and other established sources of capital.

Marketing Occurs at the Intersection of a Company’s Functions That Innovate and the Segment of the Market that Values that Innovation. 

Digital Marketing plays a pivotal role in targeting, attracting, and closing investors with greater accuracy, reach, and speed.

Gainey Capital is well positioned to invest in the technologies of digital capital formation,  – and with good reason.

Ten Reasons Why You Should Be Raising Capital Online Now:

1. Face-to-face meetings are not required.
2. Set up is painless.
3. Makes it easier for investors to get to a “YES” decision.
4. Digitizes and automates investing in your business.
5. Empowers those who care most about you and your company to participate
6. Build brand loyalty
7. Involves your team in a key part of your business.
8. Integrates capital raising into operations.
9. Relieves Deal Tension
10. Take control of your destiny.

The fundamental value that Gainey Capital provides is in bridging technology and markets – product management. Aligning behaviors of the capital and the financial markets that provide it with the attributes of the capital needed. In many ways looking like a FinTech company, we don’t skim the surface – we get deep into the fundamentals of the capital and its sources and behaviors, and match that with the needs of the company.

Our team is comprised of experienced executives who bring years of senior level knowledge in both the markets we serve as well as in securing the right capital in the right structure to fund the entities that create the value. Our team brings domain connectivity and a proven record of accomplishment in all aspects of building successful companies.

Digital Marketing plays a pivotal role in attracting investors, creating a compelling narrative around a value proposition, and targeting investors with greater accuracy. Add to that the almost infinite reach and almost instantaneous time for messaging and it creates immense possibilities for the creative types to provide brand experiences how little time it takes to get the word out, it has changed the fundamentals marketing. 

What sets us apart is our advanced market segmentation tools. By uniquely integrating a host of tools, platforms, and company IP, we analyze market trends and customer/public data, to nurture relationships and leverage key opportunities.
We continuously evaluate strategic options that expand the reach and market breadth for raising capital. 
In addition to market segmentation capabilities, we leverage human capital, AI, and machine learning to elevate our reach, influence, and impact with greater efficiency and accuracy. What sets us apart is our advanced market segmentation tools. By uniquely integrating a host of tools, platforms, and company IP, we analyze market trends and customer/public data, to nurture relationships and leverage key opportunities.